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iProperty To Launch Latest iPhone App

Last update: 27/09/2011

"We are looking at more value-added products for our customers because real estate agents are people on the go. We will launch this on the iPhone soon," said iProperty.com Malaysia Country Manager, Timothy Hor in an interview with Bernama recently.Pic: BERNAMA

By Dalila Abu Bakar

KUALA LUMPUR, (Bernama) - iProperty.com Malaysia Sdn Bhd, an MSC-status company, will soon launch its latest iPhone application (app) that will help estate agents in their work.

Its country manager, Timothy Hor, said being innovation-driven, the company would be looking at a lot of things on the mobile phone, both for the consumers and the customers.

"We are looking at more value-added products for our customers because real estate agents are people on the go. We will launch this on the iPhone soon," he told Bernama in an interview here today.

iProperty was the first to launch iPhone and iPad property apps in Malaysia and was also the first to introduce Android app for property search in South-East Asia.

The company was also the first to introduce a crowd-sourcing tool, iExpert, in Malaysia. It is designed to foster connections between real estate enthusiasts and portal users.

iProperty was also the first to launch a mobile property portal in Malaysia.

Hor said iProperty recently re-launched its new website to ensure that it delivered a better user experience to its consumers.

iProperty today collaborated with Telekom Malaysia Bhd (TM) to introduce the latter's SmartMap, a web-based map application, to the small and medium enterprise market.

Another two entities which collaborated with TM are Malaysia Franchise Association and TM Info-Media.

"We are among those with the most comprehensive largest data base with regards to property listing. TM has a lot of information pertaining to map and location.

"Our position is to value-add the SmartMap by providing property information because property information, such as prices of properties in an area, is a very good indicator of that particular segment or area in terms of demographic.

"You can decide whether to set up business in that area if you know the income of the population in that area," he said.

Hor said that from the partnerships, iProperty would be able to get information from the partners and could deliver them to its customers.

"We are also consumer-driven. Whatever information we have, we want to share with the consumers in the long term.

"It's a two-way content sharing. Real estate agents and developers have to subscribe for this service, which they already did.

"With this partnership, we can value-add to the services that we are going to deliver to our customers," he said.

iProperty is wholly-owned by IPGA Ltd, a public-listed Australian company.

-- BERNAMA