Sime Darby Property’s ‘dto’ concept the way forward in future house buying

Last update: 18/04/2019

SUBANG JAYA, April 18 (Bernama) -- Sime Darby Property Bhd is optimistic that its latest innovation, dto, will be a game changer in property buying by allowing buyers to co-create the concept and design, and choice of property materials of a project.

dto, which means determine the outcome, utilises co-creation and crowd-sourcing through an online platform that allows potential house buyers to participate in a voting process for the co-creation of a future property project including preferences for concept, design and amenities. 

Sime Darby Property head of new ventures, innovation & new ventures, Marie Leong, who is also dto co-founder, said the platform works by having potential buyers cast their preferred choices through a voting process which can be later reviewed online on the outcome of the choices made.

She said customers could visit the physical sales gallery to feel and touch the materials and view the designs themselves.

Chief operating officer Datuk Wan Hashimi Albakri said dto, which was developed with a RM3 million investment, would empower house buyers as it provided options for them to decide what they want for their homes.

“It will simply satisfy the simple mantra of the right location, right price, right colour, right product and so on, because it is going to be their home.

“The idea is to change the future property landscape through an engaging, educational and collaborative online platform that connects house buyers and developers,” he said at the platform’s official launch here today.

Wan Hashimi said the company is confident dto will be able to help secure more sales and contribute to the bottom line moving forward.

Currently, there are two freehold residential high-rise projects undergoing the dto co-creation and voting process.

Project 1 is located in Subang Jaya and is targeted for launch in August 2019, while Project 2 is located in Putra Heights with targeted launch for sale in early 2020.

The platform is also expected to be used for an upcoming landed property project in Sime Darby Property's landed townships