Sime Darby Property achieves RM1 bln in sales in 78 days

Last update: 02/10/2019

KUALA LUMPUR, Oct 2 -- Sime Darby Property Bhd overcame current property market conditions in achieving RM1 billion in sales from its 78-day campaign with 1,127 units sold, thanks in part to  the supporting initiatives by the government, like the Home Ownership Campaign and financing schemes.

“Despite the current property market condition, we managed to pull in sales that exceeded our expectations,” said acting group chief executive officer, Datuk Wan Hashimi Albakri Wan Ahmad Amin Jaffri in a statement today.

He said the numbers clearly show that there is demand for freehold landed quality homes with an attractive price tag, at great locations that are easily accessible.

Its Spotlight 8 campaign, which ran from July 13-Sept 29, offered attractive rebates for existing properties within established and emerging townships across eight locations in the Greater Klang Valley.

Buyers flocked to the locations, namely Bandar Bukit Raja, City of Elmina, KL East, Subang Jaya, Serenia City, Putra Heights, Negeri Sembilan and Kajang, to grab the best deals.

Over the 12-week period, the company launched three new projects, namely Kyra and Laman Lakeside in Bandar Bukit Raja, Serenia Arina, in Serenia City, Sepang and offered a preview of Aurora, the first dto-based high-rise project in Subang Jaya City Centre.

dto is Sime Darby Property’s first experiential online platform that will allow potential customers to vote for their preferred development concept, design and amenities of a future property.

Wan Hashimi Albakri said the new projects received overwhelming response with Kyra, the second series in the Affordable Homes Collection, achieving a 95 per cent take up.

Laman Lakeside, the RM1.5 million semi-detached and lakeside homes in Bandar Bukit Raja, raked in a 84 per cent take up.

The launch of Serenia Arina was a success with a 91 per cent take up, proving that there is demand for property in the Klang Valley.

The company is offering one final weekend of Superdeals on Oct 5-6, and the information is available at